Another Misspent Portrait of Etienne de Silhouette
The centrepiece
A Vogue Hommes September 1986 #92 magazine with Sylvester Stallone on the cover that was erased and (re)inscribed by approximately 260 people in the years 1999 to 2004.
Its (un)making
Over those five years various people were asked to completely erase, with a rubber-eraser (by choice, Staedtler 'Mars Plastic'), one of the 246-odd pages of this intact and out-of-date French men's fashion magazine. They were also asked to anonymously write in pencil on their erased page both the time it took them to do this, as well as whatever monetary value they currently received in paid work for their time, with the latter translated into an hourly rate, or multiple rates where applicable. (NYT please note: no one was paid for their time). The sum of these literal and symbolic expenditures gave each page a nominal value that, when added to that of all the other pages, established a value, of sorts, for the work as a whole - 267 hours 49 minutes and 5 seconds... valued at AUD$11,349.18.... The front and back covers of the magazine, though noticeably worn by years of scuffing, remain unerased.
The project
Since 2004 this project has taken different forms on the occasions of its public presentation: Another Misspent Portrait of Etienne de Silhouette, Melbourne (2004/05), Think with the Senses - Feel with the Mind. Art in the Present Tense, Venice Biennale 52. Exhibition of International Art, Venice (2007), Behind the Image | The Image Behind (on covering and uncovering media), STUK Kunstencentrum, Leuven (2009), and a three-person show at the Simon Preston Gallery, New York (2009/10).
The mass-erased and (re)inscribed magazine, which is the material touchstone of the project, has been staged in conjunction with the following: a 'response' program presented by invited contributors involving talks, discussions, performances, and other idiosyncratic productions, generated in response to the work itself or to the wider social and/or artistic contexts of its production and subsequent dissemination (nine locations in Melbourne '04/'05 and six on/off-site events in Venice '07); an installation of affiliated works, plus an archive (Venice '07, Leuven and New York '09); and, a shortwave broadcast (Leuven '09).
The transcripts of the site contributions in 2004/5, including an artist text, are to the right on the 'AMPEdS' page sidebar (or at this link). Those from the 2007 Venice Biennale of Art presentation are also available online and can be accessed here. Information, including sound clips, related to the project's February 2009 staging in Leuven, where the 'response' program took the form of a twice-daily shortwave radio broadcast, can be found at the Leuven sidebar link or by clicking here.
Another Misspent Portrait of Etienne de Silhouette is now in the care and collection of the Museum of Contemporary Art, Sydney. Its first staging there, in the 2014/15 exhibition Taking It All Away: MCA Collection, saw the addition of new material to the archive, the co-participation of the artist Chris Bond, and the continued elaboration and play of the 'response' program.